A Drink To Make Time Stand Still

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It took only four seconds to capture this sequence that will eventually be shown in reverse for a 30 second journey across the table as cocktail ingredients steadily roll and rise back to where they came. This meant filming a perfectly synchronized pouring of ingredients, at an incredibly high frame rate, in a very short amount of time. Not many shoots call for a Phantom Flex camera, so we were definitely excited to get our hands on one. The Phantom Flex essentially makes time stand still and was perfect for achieving our desired effect. Once we rigged our Dana Dolly upside down and over the table with some gaffer magic, the table was set and our synchronization efforts began.

 

As the camera repeatedly flew backwards on the dolly, we soon realized that the timing of the ingredient drop would take some very special care. Each ingredient had to drop immediately after its predecessor as the camera passed, which meant six people had just a few seconds to operate in perfect harmony. With each take getting us closer and closer to our chronological goal, barring some complete misses from yours truly, we finally nailed it! Huddled around a field monitor with our breaths held, we were beyond relieved to see every ingredient rise in order as the camera glided across the table. Once the lemon peel made its final dissent, cheers filled the room and we knew that we finally got what we worked all evening for.

 

 

At BFM, we understand that creativity is paramount to setting both ourselves and our clients apart from the competition. Whether we’re exploring new concepts or techniques, our objective is to create unique content that, most importantly, delivers our client’s message. Of course we employed these same principles when creating our latest spot for Judgment Tree Vodka, a distillery born in Defiance, Missouri. Check out the behind the scenes clip and our finished spot and now that you’ve seen how it was made, see how it tastes! Visit the new Judgment Tree tasting bar at the Sugar Creek Winery where their handcrafted spirits are distilled.

The Modern-Day Meet and Greet

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Imagine yourself packed into an elevator with ten people. Then imagine fifteen people. And now twenty. Fifty. How about a hundred? Now, step off that crowded elevator. Do you remember anyone? Most likely there’s one person who caught your attention, possibly two, and they probably had a few things in common: good eye contact, a nice smile, bright clothing, an interesting mustache or a cool tattoo…you get the idea. Something made them stand out and “introduce themselves” even if they didn’t speak to you directly.
 

That’s how it is today; we don’t spend a lot of time introducing ourselves as we move through the world, but we can still make an impression…a lasting one. Whether for leisure or work, everyone is going somewhere, moving forward from one place to another, day after day, moment after moment. Oftentimes, they start their journeys (even the most routine ones) by looking online. If you have a webpage of any kind, you are in the right place, but you’re with multiple other people offering similar ideas, services, and products. The internet is a gigantic elevator, and it’s surprisingly crowded.
 

How do you stand out? How do you become the memorable one in a giant box of options? Simple. You make a memorable statement. Your brand is your calling card. In an elevator or online, it’s all about the visuals. It’s the thing that says “This Is Me” in the time it takes to go between floors or scan a webpage. That can be under 30 seconds.
 

If you don’t have one, a still/landing page is a great way to start. A good web page lets people know you’re professional and it provides essential information. But a 30-Second Video has more impact than a still page. A video/animation allows you to introduce yourself in a non-threatening manner. Videos are more intentional than still pages. They sell more than information. Videos sell YOU. Well thought out and executed videos show people who you are immediately, and viewers will remember you long after as they plug your number and address into their phones.
 

BFM Group Inc Montage on Vimeo.

 

So, what is it you want to say in that small amount of time? You want people to know your name, of course, but you also want to convey your message, your passion, your culture, or perhaps a specific product or service. There are endless possibilities to emotionally connect with your audience through digital advertising.
 

Make that connection today. Want to learn more about how video can introduce your brand to your audience and leave an impression? Give us a call.

Branding Main Street Brewery

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What’s in a brand?

At BFM, we are frequently presented with opportunities to express brands through various media platforms. Recently, we were given the challenge to design the beer brand for 4204 Main Street Brewery’s latest beers! As the brewery began to expand and open a second location, beer production was also increased in hopes of distributing products outside of 4204’s restaurants. Our goal was to design the beers with their own unique voice, that stand out on shelves and maintain the Main Street Brewery identity.
 

Breaking Out of the Restaurant

How did we bring 4204 Main Street brews from the tap to the shelf? In its natural setting, served in a pint glass or beer flight at the brewery, the beers’ only identity is its taste. For branding purposes, we needed a means to visually embody these brews in order to stand out from the ever increasing craft beer market; along with being recognizable as the quality product that 4204 Main Street brews. The concept had to be shifted from “love at first drink” to “love at first sight.”

 

From Planning to Design

Our first task was finding a way for four separate designs to be identifiable under one brand. Though these beers have different names, colors, fonts, and illustrations on the label, they are still easily recognized as a product of the 4204 Main Street Brewery due to a few similarities. Each can may have different elements, but they all follow the same structure. Every can displays black and white photos of the restaurant, they all possess a bar of color at each cans peak, and they all have the logo front-and-center with each product name just below the logo. These similarities allow for the cans to be individual, but not so individual that consumers are unable to recognize the single beverages as part of the group.

 

So what makes these cans so unique?

When Main Street Brewery decided to take their beers to the local shelves, we wanted to make their design an extension of their successful restaurant, in which their recipe for success is to complement beers with meals that go well together. In other words, we wanted to pair each beer with a personalized packaging and design that gives them their own chance to stand out while keeping the branding cohesive. Although the beers have similar structures and placements of logo, tagline and illustrations; they have custom picked typography, color palette and graphics. This gives each beer it’s own personal identity while still resembling to the 4204 Main Street Brand.

 

2-Hop

The Two Hop India Pale Ale is a very well complemented beer, being both bitter and citrusy giving it a strong but clean taste. To implement these traits to the packaging, we opted for a complementary color palette that has enough contrast; with many light blues and cyans serving as background for a dominant red title. The subtle floral hop behind the thick title font symbolizes the essential ingredient they use to make the brew “hoppy” or bitter.

 

Pecan Brown Ale

One of the house favorites due to the particular use of pecans in the brewing process, the Pecan Brown Ale is a sweet-ish beer with hints of roasted pecans. Since we wanted to express this light bodied brown ale’s main ingredient, we went with a gold/golden color palette than blends well with the subtle brown used in both the title and the pecan. The cursive style font flows well with the rich and yellow background pattern.

 

Dunkelweisen German Wheat

This beer label was primarily aimed at show-casing a dark and wheat based brew. The “Dunkelweizen” title uses a bright and shinny yellow to highlight the German name and heritage of the brew. However, the most important aspect of this design are the simple but elegant wheat tillers that rest above a subtle black texture in the background. Finally, the thickness of the fonts helps emphasize the strong personality of this beer.

 

Common Ride California Ale

On the other hand, we have the Common Ride California Style Ale, which is a smooth and traditional American beer. This brew style uses rye to create a well-balanced taste, which we tried to replicate using elegant tones of light blue under a warm orange. Like in the “Dunkelweisen”, the Common Ride shows part of its heritage on the packaging, with a motorcycle over a coastal road and a color palette that resembles California. The fonts used are modern and stylish, which portrays how much newer and fresh American brewing traditions are in comparison with the more traditional and historic German beers.

Stand Out at Your Summer Events

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Brand Placement is Key

In successfully promoting your business and keeping a consistent image.  Call today so we can help you find the right product to target your market and meet your budget.  Through our online site you can search hundreds of thousands of products and apparel to promote your business.

 

promotional_ product_mockup

 

Promotional Products:

Apparel

Automotive

Awards & Recognition

Badges & Lanyards

Bags

Calendars

Candy & Snacks

Caps & Hats

Clocks

Computer Accessories

Desk Items

Eco Friendly

Executive Gifts

Food & Beverage

Fun & Games

Golf Items

Healthcare

Key Tags

Kitchen & Home

Mugs & Drinkware

Pens

Sport & Outdoor

Stress Balls

Tools & Hardware

Watches

 

7 National Graphic Design Awards in 7 Different Categories

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We are super excited!

BFM has won 7 National Awards in 7 different categories through the American Graphic Design Awards for the work we did on our clients projects.  Look for the printed annual by GDUSA showcasing the designs with our peers this coming December!

 

Winning Categories and Pieces:

 

1.  Catalog:  Hoy Shoe 2014 Catalog

 

hoyshoe-2014

 

2.  Direct Mail:  Maschhoffs 2014 Annual Conference Mailer

machhoffs-full

 

 

3.  Folder:  Hope Institute “Together One Hope” Folder

 

4.  Packaging:  Excel Bottling,  IPA Beer Label & Six Pack

 

5.  Poster:  Excel Bottling Poster

 

excel

 

6.  Self-Promotion:  BFM Document Management, Infographic

 

7.  Web Design:  Main Street Brewing Responsive Website

 

mainstbrewery

 

 

 

 

 

Stay in Touch

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Stay In Touch With Your Target Market

Direct Mail is an ideal way to stay in touch with customers.  Whether your company is giving seminars, promoting new products, or running specials, you can deliver your message into the hands of exactly who you want to receive it!

Our client, the Maschhoffs, holds annual meetings with their customers and turned to BFM for ways to ensure these events are successful.  To do so, BFM created the award-winning invitation below, highlighting their meeting schedule, fun activities, and pictures to entice maximum attendance.

 

 

 

Direct Mail is an outstanding marketing tool with staying power for your company to  gain new clientele or mail to existing clients.  There are countless benefits!  With variable printing and demographic lists, you can send out tangible pieces of communication directly where and to whom you determine.  Whether if you choose your direct mail piece to land on someone’s coffee table at home or desk at the office, your brand will stand out!

 

Direct Mail Done Right: 

Follow these steps for a successful Direct Mail campaign

 

  1. Create a distribution map to include the most advantageous mailing routes by choosing your target demographics.
  2. Add variable information to gain even more attention through personalization.
  3. Design a piece that best represents your brand.
  4. Include an incentive to buy or a call to action on your Direct Mail piece.
  5. For maximum results, add a second mail drop and/or combine your direct mail with e-marketing.
  6. Choose BFM for the design and distribution of your Direct Mail!

BFM manages thousands of direct mail campaigns, distributing millions of pieces each year.  We make it easy for our clients to stay in touch with their target market all year long.  Let our experienced team know if you would like to add Direct Mail to your marketing plan!

Videos: Shine a Light on Your Brand

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Video opens the door for dramatic advertisement advantages

 

If the expression, “A picture is worth a thousand words” is true, just imagine what your company can accomplish with a video!  Your company video by BFM has the power to make a huge impact on your target market.  We help to convey your brand on a personal level, creating an memorable representation of who you are, differentiating you from other companies.  Our video production services include (but are not limited to) storyboarding, full HD production, voice-over talent, writing, editing, and motion graphics.  We work closely with you to make your vision come to life, creating a high quality, engaging message that works within your budget.  According to the Wharton School of UPENN, just one minute of video that is viewed equals 1.8 million words of text.  Being able to briefly demonstrate the different aspects of what your company has to offer in an informative and relevant way grants large groups of people the chance to conveniently learn all the reasons you’re the best choice for their needs.

 

Watch our most recent favorite clients’ videos below:

neff

hanson