Category Archives: BFM Group Inc. | Blog

2021 Local Excellence Award Winner!

By | BFM Group Inc. | Blog | No Comments

BFM Group Inc. Announced as a 2021 Local Excellence Award Winner by UpCity!

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.

Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the top national and local providers with an UpCity Excellence Award. The results are in, and we won!

We are ecstatic to announce that the BFM Group Inc. team has been recognized as one of the top B2B service providers of 2021 in the St. Louis area by UpCity!

BFM Group Inc. consists of a team of people who are dedicated to marketing, creative, and print strategies. The project managers work with clients to help them achieve their company’s goals through digital and print marketing campaigns and promotional products. Years of experience have helped create a loyal customer base with proven results.

Upcity Local Excellence badge

Heidi Sullivan, Senior Vice President of Product & Marketing at UpCity, had this to say about
BFM Group Inc.:

“The professionals at BFM Group have proven their commitment to their clients’ success over and over again. Based on their client feedback, BFM Group produces results, and more importantly, has a team that is passionate about delivering for their clients on a day-to-day basis. We are very happy to recognize the team with this Local Excellence award.”

This recognition has been driven in large part by our 5-star review rating on UpCity. Here are a few of our favorite pieces of feedback we’ve received from our incredible customers:

“BFM always follows through and does what they say they will do. They leave no stone unturned and treat our projects as if they were their own.”
- Brian Decker
“BFM and Michael have been fantastic to work with. The products are of excellent quality and Michael has always been very responsive to helping us with our needs, as well as design ideas. They give us personal attention and treat us like friends.”
- Susan Bastean
“BFM is an amazing team of professionals. I needed help with branding for an event and they went the extra mile and made sure every detail was covered. Communication was easy and their work was amazing—they were able to anticipate my needs and produce materials that were top notch!”
-Jill Metherd

Thank you to UpCity for this award, and thank you to all of our clients who have made this possible. We enjoy what we do and will continue to provide an outstanding customer experience for all of our clients. We promise to continue to provide services that add value so our clients keep coming back for more!

St. Louis Digital Marketing Company

By | BFM Group Inc. | Blog | No Comments

BFM Group Inc Announced as a Top St. Louis Digital Marketing Company by UpCity!

BFM Group Inc is thrilled to officially announce that we have been recognized as one of the top digital marketing companies in the St. Louis area and nationally by UpCity!

Our marketing professionals at BFM group have over 40 years of experience forming successful partnerships with our clients. Our goal is to help our clients create brand awareness and, in turn, grow their business. We ensure a seamless, convenient process that produces quality multi-media results and satisfied clients. These are only some of the reasons our St Louis-based company has been recognized by UpCity as not only one of the best multi-media marketing companies in our area but also nationally in the United States.


UpCity is a resource that helps connect businesses to service providers they can trust. With more than 70,000 listed providers—from marketing agencies to accounting firms to HR consultants to IT specialists, and many more—1.5 million businesses (and counting) have visited UpCity to research and identify the best partner for their needs.

UpCity’s proprietary algorithm utilizes a variety of digital signals to measure the credibility, trustworthiness, and recommendability of B2B service providers across the U.S. and Canada. These digital data points like reviews (both on UpCity and other third-party review sites), presence in relevant search results, domain authority, website speed and experience help UpCity connect businesses with outstanding service providers like BFM Group Inc. Dan Olson, CEO of UpCity, had this to say about the BFM Group Inc. team:

“The BFM Group epitomizes everything a multi-media marketing company should be: they are hard working and dedicated to the success of their clients. They truly become partners with each of their clients and provide impeccable service.”
- Dan Olson, CEO, UpCity

This recognition has been driven in large part by our 5.0 review rating on UpCity and 5.0 review rating on Google. Here are a few of our favorite pieces of feedback we’ve received from our amazing customers:

“BFM is an amazing team of professionals. I needed help with branding for an event and they went the extra mile and made sure every detail was covered. Communication was easy and their work was amazing—they were able to anticipate my needs and produce materials that were top notch!”
-Jill Metherd
“I have worked with Jeremy Noble at BFM Group Inc. on many projects in my current position as well as past positions at different companies. He is very prompt with response and he is a pleasure to work with. I would recommend him to any of friends and family for their marketing needs.”
-Danielle Gibbs

We are proud to receive this acknowledgement and would like to thank the team at UpCity for the honor. We would also like to thank our incredible clients that have given us 40 years worth of creative endeavors.

Three reasons why video is a must for your recruiting efforts

By | BFM Group Inc. | Blog | No Comments

BFM had the amazing opportunity to produce a recruiting video for Hanson Professional Services, a national consulting firm, headquartered in Springfield, IL., that specializes in engineering, planning and allied services. Hanson deals with clients in both the private and public sectors including railway, airports, infrastructure and many more. To show this visually, we filmed in various locations they have had projects such as an Airport and a University in Florida, Refinery and Bridge in Texas and Union Station and University in Illinois. Our goal was to show that although Hanson’s work is global, their company culture remains very personal and they all feel a part of a tight-knit team.


Thus, we interviewed team members from various levels and positions at different locations to hear their testimonies. Next, we filmed ten employees saying a few scripted lines that we later pieced together for the intro and outro of the video. This technique highlights Hanson as a unified company and shows their audience that their company’s people-focused approach is what makes them successful. Check out their video below.


Here are three great reasons why video is a must in your company’s recruiting process:

  1. Showing vs. Telling: Providing actual footage of your company’s work offices, projects or services is much more beneficial to candidates than reading it off a screen. “Showing” also allows for a candidate to envision themselves in your work environment better and make the decision whether they want to work for you or not.

  2. Staff testimonies: Including staff testimonials in your recruiting video is a must. It is proven that candidates are more likely to believe other people’s reviews (especially employees) on a company than the company itself.

  3. Storytelling: Using video allows you to tell a story about your company’s brand, culture, and working style to differentiate you from the competition. If done right, it can humanize your company and entice job seekers to apply for the position.

There are many benefits to including video in your recruiting process; most importantly it will leave a lasting impression on your target audience. If your company wants to stand out from the rest of the competition, let BFM help you produce your own recruitment video! Reach out to us at


Hanson’s recruitment video full from BFM Group Inc on Vimeo.

St. Louis Family Business Award

By | BFM Group Inc. | Blog | No Comments


Pictured: Mandy Rupert, Stephanie Metherd, and Danielle Bissell are Second Generation Partners


We were excited and honored to receive St. Louis Small Business Magazines Family Business Award.


Here is what the article touched on and how our company has evolved over the years!


Generation of ownership:

Second Generation


Year Founded:

BFM Group Inc began operation on St. Patrick’s Day 1980 and was founded by Ron and Cathy Henschen.


What was the focus of the business when it was founded, and how has that changed over the years?

When we first started BFM the focus was primarily on providing business forms to our customers. Over the years we have developed programs like digital, video advertising and direct mail campaigns. We are a creative, print and marketing agency today.


What traditions have you upheld within your family business?

Traditions we have upheld are that our employees will and have always been part of our BFM family. We love to see their successes and growth over the years and appreciate them tremendously. BFM has a team-based culture where our employees participate in all levels.


What have been your family’s keys to success in business?

Listening to our customer’s needs is the key to our success. Our customers are everything to us and by partnering with them we make improvements; we make each other stronger and more successful each day.

A Drink To Make Time Stand Still

By | BFM Group Inc. | Blog | No Comments

It took only four seconds to capture this sequence that will eventually be shown in reverse for a 30 second journey across the table as cocktail ingredients steadily roll and rise back to where they came. This meant filming a perfectly synchronized pouring of ingredients, at an incredibly high frame rate, in a very short amount of time. Not many shoots call for a Phantom Flex camera, so we were definitely excited to get our hands on one. The Phantom Flex essentially makes time stand still and was perfect for achieving our desired effect. Once we rigged our Dana Dolly upside down and over the table with some gaffer magic, the table was set and our synchronization efforts began.


As the camera repeatedly flew backwards on the dolly, we soon realized that the timing of the ingredient drop would take some very special care. Each ingredient had to drop immediately after its predecessor as the camera passed, which meant six people had just a few seconds to operate in perfect harmony. With each take getting us closer and closer to our chronological goal, barring some complete misses from yours truly, we finally nailed it! Huddled around a field monitor with our breaths held, we were beyond relieved to see every ingredient rise in order as the camera glided across the table. Once the lemon peel made its final dissent, cheers filled the room and we knew that we finally got what we worked all evening for.



At BFM, we understand that creativity is paramount to setting both ourselves and our clients apart from the competition. Whether we’re exploring new concepts or techniques, our objective is to create unique content that, most importantly, delivers our client’s message. Of course we employed these same principles when creating our latest spot for Judgment Tree Vodka, a distillery born in Defiance, Missouri. Check out the behind the scenes clip and our finished spot and now that you’ve seen how it was made, see how it tastes! Visit the new Judgment Tree tasting bar at the Sugar Creek Winery where their handcrafted spirits are distilled.

The Modern-Day Meet and Greet

By | BFM Group Inc. | Blog | No Comments

Imagine yourself packed into an elevator with ten people. Then imagine fifteen people. And now twenty. Fifty. How about a hundred? Now, step off that crowded elevator. Do you remember anyone? Most likely there’s one person who caught your attention, possibly two, and they probably had a few things in common: good eye contact, a nice smile, bright clothing, an interesting mustache or a cool tattoo…you get the idea. Something made them stand out and “introduce themselves” even if they didn’t speak to you directly.

That’s how it is today; we don’t spend a lot of time introducing ourselves as we move through the world, but we can still make an impression…a lasting one. Whether for leisure or work, everyone is going somewhere, moving forward from one place to another, day after day, moment after moment. Oftentimes, they start their journeys (even the most routine ones) by looking online. If you have a webpage of any kind, you are in the right place, but you’re with multiple other people offering similar ideas, services, and products. The internet is a gigantic elevator, and it’s surprisingly crowded.

How do you stand out? How do you become the memorable one in a giant box of options? Simple. You make a memorable statement. Your brand is your calling card. In an elevator or online, it’s all about the visuals. It’s the thing that says “This Is Me” in the time it takes to go between floors or scan a webpage. That can be under 30 seconds.

If you don’t have one, a still/landing page is a great way to start. A good web page lets people know you’re professional and it provides essential information. But a 30-Second Video has more impact than a still page. A video/animation allows you to introduce yourself in a non-threatening manner. Videos are more intentional than still pages. They sell more than information. Videos sell YOU. Well thought out and executed videos show people who you are immediately, and viewers will remember you long after as they plug your number and address into their phones.

BFM Group Inc Montage on Vimeo.


So, what is it you want to say in that small amount of time? You want people to know your name, of course, but you also want to convey your message, your passion, your culture, or perhaps a specific product or service. There are endless possibilities to emotionally connect with your audience through digital advertising.

Make that connection today. Want to learn more about how video can introduce your brand to your audience and leave an impression? Give us a call.

Branding Main Street Brewery

By | BFM Group Inc. | Blog | No Comments

What’s in a brand?

At BFM, we are frequently presented with opportunities to express brands through various media platforms. Recently, we were given the challenge to design the beer brand for 4204 Main Street Brewery’s latest beers! As the brewery began to expand and open a second location, beer production was also increased in hopes of distributing products outside of 4204’s restaurants. Our goal was to design the beers with their own unique voice, that stand out on shelves and maintain the Main Street Brewery identity.

Breaking Out of the Restaurant

How did we bring 4204 Main Street brews from the tap to the shelf? In its natural setting, served in a pint glass or beer flight at the brewery, the beers’ only identity is its taste. For branding purposes, we needed a means to visually embody these brews in order to stand out from the ever increasing craft beer market; along with being recognizable as the quality product that 4204 Main Street brews. The concept had to be shifted from “love at first drink” to “love at first sight.”


From Planning to Design

Our first task was finding a way for four separate designs to be identifiable under one brand. Though these beers have different names, colors, fonts, and illustrations on the label, they are still easily recognized as a product of the 4204 Main Street Brewery due to a few similarities. Each can may have different elements, but they all follow the same structure. Every can displays black and white photos of the restaurant, they all possess a bar of color at each cans peak, and they all have the logo front-and-center with each product name just below the logo. These similarities allow for the cans to be individual, but not so individual that consumers are unable to recognize the single beverages as part of the group.


So what makes these cans so unique?

When Main Street Brewery decided to take their beers to the local shelves, we wanted to make their design an extension of their successful restaurant, in which their recipe for success is to complement beers with meals that go well together. In other words, we wanted to pair each beer with a personalized packaging and design that gives them their own chance to stand out while keeping the branding cohesive. Although the beers have similar structures and placements of logo, tagline and illustrations; they have custom picked typography, color palette and graphics. This gives each beer it’s own personal identity while still resembling to the 4204 Main Street Brand.



The Two Hop India Pale Ale is a very well complemented beer, being both bitter and citrusy giving it a strong but clean taste. To implement these traits to the packaging, we opted for a complementary color palette that has enough contrast; with many light blues and cyans serving as background for a dominant red title. The subtle floral hop behind the thick title font symbolizes the essential ingredient they use to make the brew “hoppy” or bitter.


Pecan Brown Ale

One of the house favorites due to the particular use of pecans in the brewing process, the Pecan Brown Ale is a sweet-ish beer with hints of roasted pecans. Since we wanted to express this light bodied brown ale’s main ingredient, we went with a gold/golden color palette than blends well with the subtle brown used in both the title and the pecan. The cursive style font flows well with the rich and yellow background pattern.


Dunkelweisen German Wheat

This beer label was primarily aimed at show-casing a dark and wheat based brew. The “Dunkelweizen” title uses a bright and shinny yellow to highlight the German name and heritage of the brew. However, the most important aspect of this design are the simple but elegant wheat tillers that rest above a subtle black texture in the background. Finally, the thickness of the fonts helps emphasize the strong personality of this beer.


Common Ride California Ale

On the other hand, we have the Common Ride California Style Ale, which is a smooth and traditional American beer. This brew style uses rye to create a well-balanced taste, which we tried to replicate using elegant tones of light blue under a warm orange. Like in the “Dunkelweisen”, the Common Ride shows part of its heritage on the packaging, with a motorcycle over a coastal road and a color palette that resembles California. The fonts used are modern and stylish, which portrays how much newer and fresh American brewing traditions are in comparison with the more traditional and historic German beers.

Stay in Touch

By | BFM Group Inc. | Blog | No Comments

Stay In Touch With Your Target Market

Direct Mail is an ideal way to stay in touch with customers.  Whether your company is giving seminars, promoting new products, or running specials, you can deliver your message into the hands of exactly who you want to receive it!

Our client, the Maschhoffs, holds annual meetings with their customers and turned to BFM for ways to ensure these events are successful.  To do so, BFM created the award-winning invitation below, highlighting their meeting schedule, fun activities, and pictures to entice maximum attendance.




Direct Mail is an outstanding marketing tool with staying power for your company to  gain new clientele or mail to existing clients.  There are countless benefits!  With variable printing and demographic lists, you can send out tangible pieces of communication directly where and to whom you determine.  Whether if you choose your direct mail piece to land on someone’s coffee table at home or desk at the office, your brand will stand out!


Direct Mail Done Right: 

Follow these steps for a successful Direct Mail campaign


  1. Create a distribution map to include the most advantageous mailing routes by choosing your target demographics.
  2. Add variable information to gain even more attention through personalization.
  3. Design a piece that best represents your brand.
  4. Include an incentive to buy or a call to action on your Direct Mail piece.
  5. For maximum results, add a second mail drop and/or combine your direct mail with e-marketing.
  6. Choose BFM for the design and distribution of your Direct Mail!

BFM manages thousands of direct mail campaigns, distributing millions of pieces each year.  We make it easy for our clients to stay in touch with their target market all year long.  Let our experienced team know if you would like to add Direct Mail to your marketing plan!

7 National Graphic Design Awards in 7 Different Categories

By | BFM Group Inc. | Blog | No Comments

We are super excited!

BFM has won 7 National Awards in 7 different categories through the American Graphic Design Awards for the work we did on our clients projects.  Look for the printed annual by GDUSA showcasing the designs with our peers this coming December!


Winning Categories and Pieces:


1.  Catalog:  Hoy Shoe 2014 Catalog




2.  Direct Mail:  Maschhoffs 2014 Annual Conference Mailer




3.  Folder:  Hope Institute “Together One Hope” Folder


4.  Packaging:  Excel Bottling,  IPA Beer Label & Six Pack


5.  Poster:  Excel Bottling Poster




6.  Self-Promotion:  BFM Document Management, Infographic


7.  Web Design:  Main Street Brewing Responsive Website








Stand Out at Your Summer Events

By | BFM Group Inc. | Blog | No Comments

Brand Placement is Key

In successfully promoting your business and keeping a consistent image.  Call today so we can help you find the right product to target your market and meet your budget.  Through our online site you can search hundreds of thousands of products and apparel to promote your business.


promotional_ product_mockup


Promotional Products:



Awards & Recognition

Badges & Lanyards



Candy & Snacks

Caps & Hats


Computer Accessories

Desk Items

Eco Friendly

Executive Gifts

Food & Beverage

Fun & Games

Golf Items


Key Tags

Kitchen & Home

Mugs & Drinkware


Sport & Outdoor

Stress Balls

Tools & Hardware